Dear LPU Members,
I am Fu Yi Long, a Design student from Singapore. I am currently doing a semester project on sustainable design. I would like to get a point-of-view from your side.
Some background of myself, I am a young designer who cares a lot on the environment. In school, I am specialized in Communication Design and a self-taught Sustainable Designer outside the school.
Through my observation in Singapore, I believe many doesn’t really understand what ‘sustainable’ is about. In recent event, I saw posters in public promoting ‘Reduce, Reuse, Recycle’. I noticed they are printed posters promoting that particular topic and neglects the fact that such printed posters are produced from toxic printing ink and high quality papers.
Also based on my research, I found companies promoting ‘Go Green’ in a form of similar approach. Their advertising used to promote that awareness is either printed posters or mailers.
Isn’t that contradicting?
With that, I will be very grateful if you could give me a point-of-view on such cases and your kind attention would greatly help me to have a deeper understanding of green sustainable design.
Thank you very much!