I had some thoughts about the LPU13 merch, but it crosses into the general “what LPU provides” here http://lpunderground.com/forum/the_underground/2818293#post_30487153
To sum-up the link, more fan-based content. Specifically having the photos from LP gigs and LPU M&Gs beyond 2011 reuploaded, and the ability to tag members.
I think ringtones and wallpapers are a bygone, I don’t think that will bring people back to the site. What I do believe would bring people back, would be to refresh the forums (I don’t know what software powers the forums, but definitely go back to basics like phpBB) and create a HTML5 app accessible from iOS, Android and W8/WP8; then you have discussions sparked by the LPU team every week.
The site itself looks very good, responsive design. But the organisation of menus and pages feels disjointed; prime example being clicking on Community - all the sub-menu options are actually kinda overwhelmed by the rest of the page and easily miss-able, not to mention it’s a faff to click Community and the Forums to get to the discussions. A flat design makes usability more enjoyable.
Better integration with the Facebook and Twitter channels might be a good idea too, but I can’t think how that would be achieved right now (getting a bit sleepy over here).
I never participated much in the LPU community when I was younger, despite being a member for the majority of the last decade, so I cannot comment on how it was. I can only imagine a lot of people jumped to LPAssociation and LPLive etc forums because of Sparkart complaints (which I experienced a lot) that provided a need for an alternative. These are separate communities in themselves now, so it’s hard to break people away and back to LPU; a radical method would be to try and merge those forums with LP.com and LPU.com then using the excellent staff there so it is totally fan-driven with no interference by LP/LPU other than hosting issues, however that would effectively kill those sites.
A quick disclaimer, I think LPU of the past 4 years has been excellent. The number of new experiences and goodies being offered is very good, I think the community is still there but dispersed across the fan sites.
Edit: Here’s a last minute thought, what about gig wristbands printed with special links to LP.com/LPU.com that a) loads tweets/fb updates about the gig, b) allows discussion of the setlist and c) provides the fan-based content I originally taped into (photos, videos of the crowd etc) ^^^